All the given concepts are based on two main ideas: ice and light emission. Here, light emission stands symbolizes the occurrence of magma, whereas ice stands for refreshment source. Besides that, the concept of cracked ice calls for a slight illusion in the minds of customers, letting them feel like inside the cold bottle, which is especially relevant during the hot sunny days.
The concept has two main targets:
1. To attract the customers and to stand out from the numerous other beverages offered currently at the market.
2. To create a simple and strong associations with our brand, through the modern and distinct package design.